Empowering Brands in the Modern Digital Era
Hello! I’m Prashant Srivastava, a dedicated Digital Marketing Executive based in Ayodhya, Uttar Pradesh, India. I am passionate about navigating the constantly evolving world of search algorithms, paid ad platforms, and digital content distribution.
My methodology is rooted in the belief that effective marketing is never about guesswork; it is built on structured research, disciplined experimentation, and actionable data. Whether auditing technical SEO issues to capture high-intent searchers, structuring targeted Meta & Google ad campaigns to optimize cost per acquisition, or crafting engaging social media narratives, I focus on delivering tangible commercial outcomes for businesses.
Career Objective
"To secure a challenging role as a Digital Marketing Executive within a growth-oriented company or agency where I can deploy my skills in SEO, paid performance advertising (Meta & Google Ads), content strategy, and analytics to elevate brand visibility, generate high-converting inbound leads, and maximize marketing return on investment (ROI)."
Education & Credentials
Bachelor's Degree
Built foundational competencies in business management, analytical thinking, market communication, and research methodology.
Executive Certification in Digital Marketing
Intensive, hands-on coursework covering Search Engine Optimization (SEO), Paid Search (Google Ads), Social Media Marketing (Meta Ads), Google Analytics (GA4), Search Console, and Content Strategy.
Core Technical & Marketing Skills
A comprehensive breakdown of the core tools and digital marketing disciplines I practice daily:
SEO (Search Engine Optimization)
On-page optimization, technical site audits, keyword mapping, intent analysis, and internal link architecture.
Social Media Marketing
Organic community management, multi-platform content calendars, audience growth strategies, and hashtag mapping.
Meta Ads (FB & IG)
Campaign structure, custom & lookalike audiences, creative split-testing, pixel integration, and lead generation ads.
Google Ads (PPC)
Search ad group architecture, high-intent keyword selection, negative keyword lists, and ad extensions.
Content Marketing
Persuasive copywriting, content pillar development, blog post briefs, and audience retention storytelling.
Google Analytics (GA4)
Event tracking setup, user journey analysis, conversion rate tracking, and attribution modeling.
Google Search Console
Index coverage troubleshooting, XML sitemap validation, search performance metrics, and Core Web Vitals diagnostics.
Canva & Visual Design
Designing high-converting ad creatives, swipeable Instagram carousel graphics, story templates, and pitch decks.
Professional Experience
A record of hands-on campaign execution, tactical marketing operations, and strategic learning.
Digital Marketing Executive
Leading multi-channel campaigns encompassing SEO audits, paid ad management on Meta & Google, and localized Google Business Profile ranking.
- Designed comprehensive SEO recovery plans identifying crawl bottlenecks and content gaps.
- Built high-performing PPC search campaigns with negative keyword filtering to protect ad budgets.
- Monitored weekly Google Analytics 4 (GA4) traffic trends and search query impressions.
Digital Marketing Specialist (Training & Projects)
Conducted on-page optimization for target web pages, created social media calendar collateral using Canva, and executed practice campaign structures.
- Produced 50+ branded visual carousels and static ads optimized for mobile feeds.
- Executed competitor research and keyword clustering across commercial search verticals.
- Managed local SEO listings ensuring 100% NAP consistency across local directories.
* This experience timeline is actively maintained and updated with new milestones and client engagements.