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Prashant Srivastava

Digital Marketing Executive
Ayodhya, Uttar Pradesh, India +91-8563945253 prashantsrivastava654@gmail.com

Professional Summary & Objective

Performance-driven Digital Marketing Executive specializing in Search Engine Optimization (SEO), Meta & Google Ads paid acquisition, social media community growth, and web analytics. Adept at turning audience data into high-ROI marketing strategies, optimizing on-page crawlability, reducing cost per acquisition (CPA), and crafting compelling visual content in Canva. Seeking to contribute structured digital marketing expertise to a high-growth brand or digital agency.

Core Skills & Marketing Stack

Organic Search & Technical SEO: On-Page SEO, Technical Crawl Fixes, Keyword Intent Research, Google Search Console, Ahrefs, Screaming Frog.
Paid Advertising (PPC): Meta Ads Manager (Facebook/Instagram), Google Search Ads, Negative Match Lists, Audience Segmentation, A/B Ad Testing.
Analytics & CRO: Google Analytics 4 (GA4), Event Tracking, Looker Studio, Conversion Funnel Analysis, Landing Page CRO.
Content & Visual Design: Social Media Strategy, Copywriting, Canva Pro Creative Design, Local SEO & Google Business Profile.

Experience & Career History

Digital Marketing Executive 2024 - Present
Digital Marketing Operations • Ayodhya, UP
  • Execute multi-channel digital marketing campaigns encompassing SEO audits, paid ad management, and localized Google Business Profile ranking.
  • Design and implement technical SEO audit roadmaps resolving crawl errors, broken redirects, and missing meta tags.
  • Build and optimize Google Ads search ad groups with negative keyword filters to safeguard ad budgets and improve quality score.
  • Analyze weekly GA4 traffic metrics, user engagement paths, and organic search query impressions.
Digital Marketing Specialist (Training & Projects) 2023 - 2024
Campaign Execution • Ayodhya, UP
  • Conducted comprehensive keyword research and competitor benchmarking across target commercial sectors.
  • Produced 50+ branded visual carousels and promotional assets using Canva for social media distribution.
  • Assisted in local SEO optimization and NAP consistency validation across local citation directories.

Key Sample & Concept Projects

E-Commerce SEO Technical Audit Sample
  • Comprehensive site crawl identifying 404 errors, Core Web Vitals bottlenecks, and 45+ low-competition commercial keywords.
B2B SaaS Google Ads PPC Setup
  • Intent-driven search campaign with theme-based ad groups, 120+ negative terms, and responsive search ad (RSA) copy.
Google Business Profile Local SEO Framework
  • Localized healthcare clinic ranking blueprint ensuring 100% NAP consistency, localized posts, and review workflows.

Education & Certifications

Bachelor's Degree Completed
College / University
Executive Certification in Digital Marketing Certified
Specialized Professional Training (SEO, Google Ads, Meta Ads, GA4)